Crédit Agricole’s ambitions are based on a digital relationship model enhanced by human responsibility. For customers, this means having completely digital key journeys and human assistance in real time.
Supported by the ambitious “IT 2025” programme, our digital transformation requires Crédit Agricole Group in its entirety to be on board so that we can offer our customers and employees increasingly seamless products and processes based on the highest technological standards.
Combining the best digital experience with the potency of personalised advice and human assistance throughout the relationship is the essence of our commitment to all our customers and the point of the Group’s digital transformation.
The “IT 2025” programme is undergoing a major technological transformation, which is being rolled out in a series of sub-programmes.
In 2023, the Start-up Studio – a mainstay of the Group’s innovation policy – celebrated five years of exploring the changing needs of our customers. To enhance the future of banking, the Start-up Studio innovates by creating start-ups in different fields:
“With its Datalab, which was built in 2016, the Group is continuing to invest in artificial intelligence (generative or otherwise) and find new ways to improve security, enhance the customer experience and offer the best deals for each customer. The Group is also contributing to the emergence of sovereign payment solutions, notably in association with Worldline, a global leader in payments, and is preparing for game-changing developments such as Bank Connect2.”
1 A practice that allows customers to manage their own account and make purchases independently via a website or mobile app.
2 Interbank project to develop a standard digital authentication solution.
Our Human Project is at the very centre of the Crédit Agricole S.A. “Ambitions 2025” Medium-Term Plan. It is aimed at pursuing our organisational, cultural and human transformation.
Crédit Agricole S.A.’s Human Resources Department is sending all of its executives on a development course designed jointly with HEC Paris and SDA Bocconi, a graduate business school in Milan, Italy.
This executive programme, entitled “Un leadership pour développer sans cesse le potentiel de chacun” (“Leadership to continuously develop everyone’s potential”) is part of the “Leadership, sens et mise en responsabilité” (“Leadership, meaning and accountability”) programme implemented in the previous Medium-Term Plan. It aims to support Group executives involved in the Human Project and Societal Project to accelerate their own transformation and management style for their teams, especially by the virtuous circle that is created by the dynamic between trust, accountability and sustainable performance.
In 2023, the organisational and managerial transformation process, propelled by the Human Project, continued within Crédit Agricole S.A.’s entities, with actions to promote accountability based on new managerial practices, training courses and awareness programmes.
Since 2019, these actions have reached more than 37,000 employees at all hierarchical levels in France and internationally.
Our Indice de Mise en Responsabilité (Empowerment Index, IMR) measures the managerial and cultural transformation central to our Human Project around five key topics: empowerment, discernment, trust, courage and taking initiatives.
In 2023, new topics related to the Societal Project were included in the survey to assess employees’ understanding of our strategy and role as “an actor in a sustainable society”. Several open-ended questions were also added to gain a better understanding of the concerns of employees and to elicit more spontaneous proposals in order to identify the levers for accelerating the necessary transformations.
The 83% turnout represented a new record for the survey, which was first carried out in 2016, and was two percentage points higher than in 2022.
“The expansion of our Human Project becomes more tangible each day: this year, 81% of employees say they feel empowered. This should give us even more of an incentive to continue implementing it in the long term, in the spirit of trust that we all share.”
2023 data