Strategy and value creation

Guided by its Raison d’être, within the framework set by its Group Project, Crédit Agricole implements its Universal Customer-focused Banking model with a view to meeting the needs of all its customers, in all regions, via all channels. For nearly 140 years, it has proven its worth by making progress accessible to all and supporting major societal transformations.

By formalising its Societal Project and Crédit Agricole S.A.’s “Ambitions 2025”, the Group has expressed its commitment of being useful to society and defined its roadmap. It promotes the convergence of short- and medium-term issues with long-term issues and allows Crédit Agricole to pursue its development path by creating sustainable value for its customers and society.