Our Raison d’être: “Working every day in the interest of our customers and society”
Our Raison d’être expresses Crédit Agricole’s aim of being the trusted partner of all its customers. It reflects how Crédit Agricole demonstrates its usefulness and customer focus to all its customers, and its commitment to society and the environment by supporting progress and transformation.
Group Project: reconciling the customer interests of all our entities, societal issues and respect for our mutual banking values
The Group Project presents three interwoven aspects that form a unique relationship model:
the Client Project defines our priorities so we can act in the interest of each of our customers, on the basis of the goals explicitly set out in the Raison d’être;
the Human-Centric Project ensures that the Group’s women and men have a key role to play in companies that are increasingly regulated and organised by digital processes;
the Societal Project publicises our goal of acting in the collective interest of society, on the basis of three key priorities: climate, social cohesion and the agricultural and agri-food transition.
These three aspects have been enhanced by the ten commitments of the Societal Project, which were unveiled in 2021. This undisputed societal programme for Crédit Agricole S.A.’s “Ambitions 2025” Medium-Term Plan is supplemented by the climate strategy published in December 2022 and reinforced in December 2023.
