Strategy

A natural amplification of our expansion

Crédit Agricole's development model offers constantly renewed growth potential. It is based on bringing together the retail banks, which guarantee a broad and lasting relationship with our customers, and the specialised, competitive and innovative business lines that serve them.

  • The Group’s Retail Banking is underpinned by specialised business lines, which, as leaders in Europe, are continuing to develop and expand their offerings to respond to new trends and support transitions.

    See also our Business lines.

    Our organic growth model

    Unlimited growth potential that relies both on the expansion of the service area offered by our business lines to meet all needs and on the ability to supply our customers.

    Crédit Agricole Group market share in France

    • Household loans:
      • Historical data: 30%
      • Latest data available: 30%
    • Asset management:
      • Historical data: 30%
      • Latest data available: 28%
    • Payments:
      • Historical data: 27%
      • Latest data available: 27%
    • Individual insurance:
      • Historical data: 20%
      • Latest data available: 23%
    • Borrowers’ insurance:
      • Historical data: 14%
      • Latest data available: 19%
    • Life insurance:
      • Historical data: 15%
      • Latest data available: 15%
    • Property and casualty insurance:
      • Historical data: 6%
      • Latest data available: 7%
    • Real estate:
      • Historical data: 2%
      • Latest data available: 4%
    • New business lines:
      • CA Transitions & Énergies (Transitions & Energies): data unavailable
      • CA Santé & Territoires (Healthcare and Regions): data unavailable
    1 Data unavailable | 2 CA Transitions & Énergies (Transitions & Energies) | 3 CA Santé & Territoires (Healthcare and Regions)

    Dynamic activity in all our markets in 2024

    During 2024, Crédit Agricole recorded steady business in Retail Banking, consumer finance and mobility financing, as well as record levels of activity for corporate and investment banking, asset management and insurance.

    Some key figures:

    • Gross customer acquisition for Crédit Agricole Group’s retail banks: 1.9 million new customers
    • €880 billion in Retail Banking loans outstanding (Regional Banks, LCL, CA Italia).
    • €837 billion in Retail Banking on-balance sheet deposits (Regional Banks, LCL, CA Italia).
    • 53% share for automotive in outstanding consumer finance (CA Personal Finance & Mobility).
    • €6.1 billion in underlying revenues from Corporate and Investment Banking.
    • +€2,800 billion in assets under management.
    • 16.7 million property and casualty insurance contracts.

    Ongoing development of our business lines

    Retail banking

    Regional Banks

    • Gross customer capture: 1.1 million new customers.
    • 21.2 million individual customers, 24.9% of the French household bank deposit market and 25.2% of the French household credit market (sources: internal data and Banque de France, September 2024).
    • Leaders in the retail market of individuals above 18 years old4, in the retail market of individuals under 18 years old5, in the agricultural market (81% market share)6, SMEs and small businesses (23% penetration rate)7, and ranked second in the corporate market (38%)8.

    4 Source: Sofia Kantar TNS 2024 | 5 Source: Baromètre Jeunes CSA 2024 | 6 Source: ADquation 2024 | 7 Source: Pépites CSA 2023-2024 | 8 Source: Kantar 2023

    LCL

    • Gross customer capture: 290,000 new customers.
    • Awarded customer service of the year for 2025 (for the third time).
    • Highly digitalised urban customers: 75% digital customers.
    • Continual improvements to the mobile app and websites with new features and digitalisation of offerings (subscription for savings products and insurance policies etc.).
    • Development of responsible offerings, “Ecorénov’LCL”, “green” offerings in credit and investments in all markets (LCL Impact Climat, LCL Impact Sociétal et Solidaire and more).

    In 2024, LCL injected €130 million per day into the French economy and confirmed its position as the bank of entrepreneurs. LCL continued its commercial growth thanks to its agility and dynamic performance: digitalisation of pathways, innovation in AI, simplification of the processes that saw us awarded “Customer Service of the Year” for the third time.

    Serge Magdeleine, Chief Executive Officer of LCL

    CA Italia

    In Crédit Agricole’s second domestic market, CA Italia is present in 13 of the 20 regions in the country. Due to these strong roots, the proximity to our customers and the commitment of all our employees, the bank has once again been ranked first for customer satisfaction this year.

    Giampiero Maioli, Deputy Director of CA Italia and Senior Country Officer for Italy of Crédit Agricole Group

    • Gross customer capture: 190,000 new customers.
    • Strengthening of the digital offering: 40% of new customers acquired through digital channels, 85% digital customers.
    • Improved range of ESG products, preferential-rate mortgage loans for homes with an energy rating between A and C.
    • Support for the industrial sector, including €1.2 billion in outstanding loans for the energy transition.
    • Expansion of the offerings thanks to the synergies developed with the Group’s business lines.

    Other relationship banks

    POLAND

    • Gross customer capture: 210,000 new customers.
    • Opening of a showcase agency in Varsovia.
    • Launch of a “Business Zone” hub for professionals and entrepreneurs.
    • CA24 mobile app honoured by a Mobile Trends Award.
    • No. 1 bank in the Polish market for its Cash Management and Trade Finance services.

    EGYPT

    • Gross customer capture: 90,000 new customers.
    • 2nd fasted growing bank in Egypt in the mortgage loan sector.
    • Banking application recognised as the most innovative for the fourth consecutive year.
    • Development of digital uses: 46% digital customers.
    • New offering for agricultural financing.
    • Support for the energy transition: green financing, solar loans, promotion of energy efficiency projects.

    In Ukraine, Crédit Agricole continues to support its customers

    Crédit Agricole Ukraine and its 2,000 employees continue to assist their 390,000 customers and the Ukrainian economy through a network of 138 agencies and the maintenance of essential services. Different developments have been launched, including a strategic offering for the IT sector and Cash Management services to corporates. The bank maintains its leading position in automobile financing with more than 30% of the market, and continues its support to the farming sector.

    Specialised Financial Services

    Crédit Agricole Personal Finance & Mobility

    • Continue developments to become the leader in electric mobility: extension of partnerships with makers, enriching the services offering, including charging stations, development of car-sharing etc.
    • Launch of a range of “Éco-rénovons” offers in France for housing professionals and their customers.
    • Simplified digital routes and fraud limited the acceleration of open-banking.
    • Acceleration of societal and environmental ambitions with the “corporate with commitments” approach.

    In a changing context marked by digitalisation, changing modes of consumption and mobility, as well as the energy transition, we became Crédit Agricole Personal Finance & Mobility. A new name to reflect our ambitions: to contribute to an acceleration of the transition towards a more sustainable and fairer consumption.

    Stéphane Priami, Chief Executive Officer of Crédit Agricole Personal Finance & Mobility, Head of Specialised Financial Services

    Crédit Agricole Leasing & Factoring

    • Acquisition of the German group Merca Leasing to become a major player in the European market.
    • Launch of CA Truck Care in France and Germany for long-term rental with truck services.
    • Launch of the CSR Factoring range, factoring solutions for corporates of all sizes who are adopting a CSR approach.
    • Circular economy: financing solutions for corporates and public authorities to prolong the life of their IT equipment or acquire refurbished equipment.

    Asset Gathering

    Asset management (Amundi)

    • Outstanding loans at a new record at €2,240 billion and 2024 inflows doubled over 2023.
    • Several targets of the Ambitions 2025 Plan reached one year early.
    • Technology: strong growth in revenues (+34%).
    • Responsible investment: nearly 1,500 additional corporates committed to climate since 2021.

    2024 was a record year for Amundi, both in results and business. Our loans outstanding are at an historic high thanks to very dynamic inflows on several strategic axes such as third party distributors, ETFs and Asia. This commercial performance is partially related to the acceleration of the diversification initiated with the Ambitions 2025 plan. We have confirmed and extended our position as leader in the rate and credit strategies and the success of our technological services offering was strengthened. Close to our customers and listening to their needs, we are very well positioned on the megatrends of the savings industry. This gives us confidence in our future growth.

    Valérie Baudson, Chief Executive Officer of Amundi

    Wealth management (Indosuez Wealth Management)

    • Majority acquisition of the Belgian bank Degroof Petercam to create a European leader in wealth management.
    • Enhanced continuum of offerings and services among the most complete in the market.
    • Enhancement of the responsible offering over all asset classes and implementation of the Coal exclusion in the portfolios.

    Insurance (Crédit Agricole Assurances)

    • Development of the responsible offering with committed housing insurance and a fund in euros to fight global warming.
    • Increase in gatherings in Savings/Retirement, particularly via the success of the sales drives in France and the reworking of the products internationally.
    • New commitments for 2030 for a 50% reduction in the carbon footprint of the investment portfolios of listed stocks, bonds and real estate held directly (vs. 2019).
    • Property and casualty insurance: Pacifica measures the CO2 emissions in the handling of car insurance claims in France.

    Crédit Agricole Assurances recorded steady activity in 2024 in all its business lines, in France and internationally. This growth dynamic, which is recorded in our results and in the increase in our satisfaction and recommendation indexes, demonstrates that we are fully focused on the performance of our missions: to anticipate and repair. In addition, as both witness to the vulnerabilities of the regions and partner in their transformations, we have pursued our societal commitment.

    Nicolas Denis, Chief Executive Officer of Crédit Agricole Assurances

    Large Customers

    Corporate and investment banking (Crédit Agricole CIB)

    • Issuance of a first bond backed by a loan book of sustainable development loans for ¥3 billion, subscribed by Sumitomo Life Insurance Company, within the framework of its Sustainability-linked Loan Financing Bond Framework published in July 2024, aimed at promoting best practices and guaranteeing transparency in the eligible loan assessment and selection process.
    • Continuation of the digital transformation programme to improve the customer relationship and increase effectiveness, with the establishment of an AI Factory, the automation of the product processing chains and experimentation in quantum calculation.
    • Formation of a new entity in Montreal (Canada) to process operations in the Americas region, where the volume is significantly higher as a result of the strong growth in activities.

    This new year is the final year of our medium-term plan launched in 2022. Crédit Agricole CIB achieved its targets in 2023 and followed this up with a record performance in 2024. Our results are the fruit of a consistent strategy. We remain true to our identity: a bank that is part of the Group Project, close to its customers, a leader in the energy transition, deploying strong expertise, a coherent and responsive bank. On this basis, we have launched new activities, strengthened our synergies with the Group, developed our presence outside France, and increased the competitiveness of our offerings for financial institutions and investors. Finally, we have launched important projects that will prepare us for the future: investment and better structuring of our IT and our operations, mobilising everyone around the idea of responsibility.

    Xavier Musca, Deputy Chief Executive Officer of Crédit Agricole S.A., in charge of Large Customers and Chief Executive Officer of Crédit Agricole CIB

    Asset servicing (CACEIS)

    • Completion of the merger of the European entities of the former RBC Investor Services with CACEIS and completion of migration for the planned ex-RBC-IS customers, strengthening the Group’s position among the leaders in Europe.
    • Creation of the Digital Assets business line to support customers in this asset category in development.
    • Increase in the Net Promoter Score, a reflection of the efficacy of the relational excellence initiative.

    New business lines

    Crédit Agricole Transitions & Énergies (Transitions & Energies)

    Accelerated development of the renewable energy business line over all of French territory, with the support of the Regional Banks and LCL, through three activities: renewable energy financing, the production and supply of direct distribution electricity and support for customer sobriety approaches through an offering of advice and solutions in transitions.

    Crédit Agricole Santé & Territoires (Healthcare and Territories)

    • Purchase of a majority stake in Office Santé, a specialist in the design, construction and daily supports for care homes and health centres.
    • Production of care and services: 44 clinics, 11 health centres, 750,000 consultation (Office Santé centre/care home), 34,000 telehealth visits, 280,000 requests for at-home nursing care, 71 senior shared-accommodation structures.

    See also “Long-term perspective: societal transitions and new business lines“.

    Other specialised business lines

    • Payments: the aim of the Group’s Payments business line is to strengthen its position as a leader in France with individuals and merchants, with a target of 20% growth in revenues by 2025 and new offerings. A split payments and payment initiation offering for individuals; growth of its market share in e-commerce and an omni-channel all-segment acceptance offering via partnerships for merchants by relying on CAWL, the brand launched jointly with Worldline.
    • Real estate: pursuit of the Bank-Real Estate project for the integration of property services for individuals in the Group’s retail banks (transaction, rental and rental management, renovation solutions); acquisition de Nexity Property Management, a specialist in the management of tertiary, residential and commercial assets, to permit CA Immobilier to become the leading property management player in France.
    • Digital bank: BforBank, which guarantees its customers independence with the reassurance of support, is innovating in its services (advisors available 24/7), has opened a customer service centre in Rennes and is continuing to expand its range of products and services (joint accounts, life insurance etc.). Blank, the neobank for professionals, which is also distributed as a white label by the Group’s banks (Propulse by CA and LCL Essentiel Pro), continues to expand in France and Italy.
    • Technology as a service: already marketed to around 10 players, the two tech platforms Azqore and Amundi Technology continue their commercial development and are targeting €240 billion in assets managed on Azqore by 2025 and a fivefold increase in the revenues from Amundi Technology. The Group also plans to develop and market new platforms.
  • In addition to organic growth, the second driver of growth in our development model is based on the momentum of the specialised businesses which, thanks to the power of the retail banks, now have the capacity to expand into other territories, alongside other partners.

    They become consolidators in their own markets through acquisitions or industrial and technological partnerships.

    €7.2bn Purchase price of the transactions executed between 2022 and 2024

    2022-2024

    Consolidation of business lines and strengthening of expertise in France and Europe

    Acquisitions:

    • Aixigo
    • Alpha Associates
    • Degroof Petercam
    • Merca Leasing
    • Nexity Property Management
    • RBC Investor Services (European activities)
    • Sudeco
    • Wealth Dynamix

    Partnerships and acquisition of interests:

    • CACEIS Investor Services (purchase of minority interests from Santander)
    • Uptevia

    Extension of distribution via partnerships

    Partnerships and acquisition of interests:

    • Banco BPM
    • Mobilize Financial Services
    • Victory Capital

    VA shift towards mobility at the European scale

    Acquisitions:

    • CA Auto Bank
    • ALD Automotive et LeasePlan (in six European countries)
    • Hiflow

    Partnerships and acquisition of interests:

    • Fatec
    • GAC Leasing
    • Opteven
    • Stellantis
    • Watèa by Michelin

    Support for the societal transitions

    Acquisitions:

    • Cette Famille
    • Medicalib
    • Office Santé
    • Omedys
    • Selfee

    Partnerships and acquisition of interests:

    • R3

    Digitalisation and innovation

    Acquisitions:

    • Worklife

    Partnerships and acquisition of interests:

    • Worldline/CAWL