“On the Road to Transitions” is a unique year-long adventure listening to entrepreneurs, launched by Crédit Agricole in 2024. It aims to explore, throughout the regions, the initiatives that fashion a more sustainable and resilient economy that is locally anchored. In the face of climate, energy and industrial challenges, many businesses, start-ups, communities and citizens are reinventing their practices to build a more sustainable future. The project highlights these change players, while showing that transitions are not a constraint, but rather an opportunity to reinvent business and social models.
Road to Transitions, road to solutions
Through thirty steps, each one organised in partnership with a Regional Bank, Crédit Agricole is mobilising a network of local players in order to explore concrete solutions adapted to the specific characteristics of each region: entrepreneurs, elected officials, experts and members of society.
In an increasingly interconnected and complex world, decentralisation is becoming a powerful lever. Local communities, companies and citizens, in collaboration with their ecosystems, are better positioned to adapt global solutions to local realities. They can anticipate the transitions, imagine new production and consumption models, seize the opportunities to create value that is linked to the environmental transition, the circular economy or the digital economy.
It is at the local level, where interactions are more direct and impacts are more visible, that the true transformation plays out (direct distribution, the region transcends divisions etc.). The regions are thus establishing frameworks for adapting to crises, while also being the centres of new business models that reconcile innovation and respect for the planet’s limitations.
> Visit our website to find all the steps and stories collected “On the Road to Transitions” (in French).
