“The Customer Project defines our priorities to become the trusted partner serving all our customers, in line with our Raison d’Être.
We build on the solidity and diversity of our expertise, within a comprehensive approach to customer relations that characterises our Universal Customer-focused banking model. We don’t compartmentalise our solutions (savings, credit, insurance, real estate, etc.); rather, we offer an approach that melds our banks with the customer relationship and all our business lines in order to offer our customers the total solution that will meet their needs.
We are committed to discovering and protecting the interests of each customer. The Customer Project allows us to reconcile individual interests with our collective challenges. In other words, reconcile purchasing power, health, and inequalities with the protection of the environment, preservation of local economic fabrics, development of an equitable society and more. This is why ESG is at the centre of our studies and actions: at Crédit Agricole, we are mobilising our entire group to bring solutions and offers that are first in the customer’s interest and combine it every day with the interest of society.
We are calling for human responsibility at the heart of our model. To achieve this, we offer our customers an omni-channel mode enhanced by human responsibility and we deliver excellent customer relations that bring together customer experience and successful advisors. The singular nature of our model is the means through which we create preference and give customers the power to be the actors in their choices.
And all these fundamentals are carried by the power of our brand. During this period of health crisis, the saga of amazing actors has touched the heart of the French people. We laud each of those who, in their own way, are moving the collective forward every day. We are reaching out to those who have been most impacted, particularly the young people and entrepreneurs. Moreover, in 2021, Crédit Agricole maintained its leadership position in this two groups and ranks No. 1 in subscribers on social media. We are witnesses to our vision and our path towards human and societal excellence, as well as our concrete actions in the regions so that our customers can launch their projects by relying on our customer-focused universal banking model because it is all together that we will succeed. ”
